With so much of it out there, it’s no surprise that brands today need to develop a strong visual identity that can stand out and endure. As Paul Rand, iconic graphic designer and art director, once said, “Design is the silent ambassador of your brand.” From the way you create a logo to the color palette choices you make, each visual element must be carefully considered Here we will explore visual identity, why it matters and how to design one that can evolve with your brand.